Wisconsin Printing has been serving its local community for over 30 years. They put so much focus on their customers, they felt they’d neglected their own look for far too long. So summer of 2025 became the right time for a fresh new look.
After learning about the culture, customers, and competitors, we set out to simplify and realign some elements that were more in sync with our discoveries: a new logo, symbol, website, and print collateral were the main targets. The logo design goes right to the heart of this business: full-color printing.
The circles of the logo represent the color channels/stations that combine to create full color printed materials; the black line represents the path ideas take to become real printed materials; and the fonts that make up this logo are bold, clean, and refreshingly balanced with the just right amount of negative/white space. Best of all, because of it’s simplicity, the parts can be rearranged to make up different layout combinations while still retaining a cohesive visual identity.
The symbol/icon is a simplified version of the logo, and used in spaces too small for the logo. Such as in the url of a website tab, a social media avatar, and as a general design element within printed or digital materials.
The website is fully responsive for all sizes of digital devices, and was custom designed and developed on the WordPress platform. Simplicity in design for an easy user experience, optimal security, fast load times, and rock solid code make for a great website.
