Identity + Print + Website

Primates Incorporated

The mission of this nonprofit is to improve the quality of life for monkeys by retiring them from research facilities, private ownerships, and the entertainment industry. Therefore, they built an indoor/outdoor sanctuary and were in need of a new visual identity and website to promote their nonprofit cause, educate the public, and raise funds.

Chimps aren’t monkeys, like Gorillas, they’re apes. But apes and monkeys are interestingly, both primates!

Monkey retirees at Primates Incorporated

Color Palette

The colors were inspired by natural elements which monkeys should always be able to access. They also provide a clear juxtaposition to the dreary places from which the monkeys were previously held.