Here in Wisconsin, the game of disc golf is extremely popular and played year-round, regardless of snow or mosquitoes. Glide is also dedicated to the game of disc golf, and are one of the most respected disc golf retail stores in this northern state. In anticipation of their 10th anniversary, they wanted to up their game with a new visual identity.
The new look reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real facts about Glide’s values, goals, and especially the game of disc golf.
The retail space was also freshened up with new paint, matching the new color palette. The logo and mark were hand-painted on two of the walls, along with new vinyl door graphics, applied by an outside vendor.
