Identity + Print

Glide Disc Golf

Disc golf is more than just a game of throwing a plastic disc into a metal basket. It’s also about being in nature and the camaraderie of friends. Here in Wisconsin, disc golf is extremely popular and played year round, regardless of snow or mosquitoes.

Glide Disc Golf, a retail shop in Madison, Wisconsin is also dedicated to the game. In anticipation of their 10th anniversary, they wanted to up their game with a new visual identity.

Glide Disc Golf logo and tshirt
Glide Disc Golf logo and tshirt
Glide Disc Golf logo and tshirt

The new look better reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real facts about Glide’s values, goals, and especially the game of disc golf.

 
Glide Disc Golf icons showing Pantone colors

The retail space was also freshened up with new paint, matching the new color palette. The logo and mark were hand-painted on two of the walls, along with new vinyl door graphics.

 
Glide Disc Golf can caps
Glide Disc Golf gift card
 
Glide Disc Golf identity on tee sign at Wilderness disc golf course, Montello, WI
Glide symbol and sticker on boat – photo ©Andrew Scully
 
Glide Disc Golf 10 year anniversary banner