Primates Incorporated

Marketing Campaign Logo / 26 Reasons

This graphic was created as part of a marketing campaign to raise funds for this nonprofit. An original illustration of a Rhesus monkey accompanies the letters of the alphabet, shown in a nostalgic typeface. Both reminiscent of vintage children’s book illustration. Each letter also represents one good reason to support the life-saving mission of Primates Inc. Graphic is currently being used on various brand apparel and social media promotion.