Ladies Must Swing

Madison, Wisconsin

LMS is a nineteen piece, all-female big band that plays jazz songs from the 1940s–1960s. They needed to freshen up their look and update their digital platforms, so we got work. Based on the band’s musical style and fan demographic, a vintage look felt appropriate. So inspiration was taken from Blue Note Records album cover design and vintage Wisconsin supper clubs.


• Art Direction
• Identity System (logos, symbols, color, fonts)
• WordPress Website (development, design)
• Mailchimp eNewsletter (template design)

A logo and a variety of marks were created for flexibility in identification across multiple media platforms. The color palette of black, blue, and off whites convey the nostalgic feeling of the time period. The website is built on WordPress and is fully-responsive across mobile and desktop media devices. An enewsletter template was also created with the same look and feel of the website.

Ladies Must Swing enewsletter
Ladies Must Swing star icons