Glide Disc Golf

Madison, Wisconsin

Here in Wisconsin, the game of disc golf is extremely popular and played year-round, regardless of snow or mosquitoes. Glide is also dedicated to the game of disc golf, and are one of the most respected disc golf retail stores in this northern state. In anticipation of their 10th anniversary, they wanted to up their game with a new visual identity.

Project Scope:

• Art Direction
• Identity Design: logos, symbols, color, fonts
• Product Design: disc stamps, stickers, apparel
• Signs

The new look reflects Glide’s personality and approach to business: modern, flexible, adaptable, and fun. Above all, it has substance because it is rooted in real facts about Glide’s values, goals, and especially the game of disc golf.


The retail space was also freshened up with new paint, matching the new color palette. The logo and mark were hand-painted on two of the walls, along with new vinyl door graphics, applied by an outside vendor.

Glide Disc Golf icons showing Pantone colors
Glide Disc Golf can caps
Glide Disc Golf gift card
Glide Disc Golf identity on tee sign at Wilderness disc golf course, Montello, WI
Glide symbol and sticker on boat – photo ©Andrew Scully
Glide Disc Golf 10 year anniversary banner