A New Turtle-stacked Travel Poster 
Turtles enjoy a nice sunny spot to warm their prehistoric little bodies. And the turtles who frequent the lakes and…
Michael KerwinMay 21, 2026
Logo vs Brand Identity vs Brand
A logo is not an identity. And an Identity system is not a Brand. But you need both to help…
Michael KerwinApril 4, 2026
Ingredients of Effective Logos
A logo (Greek for word) may contain words, letters, numbers, shapes, and colors that represent the personality, spirit, and/or function…
Michael KerwinApril 5, 2026
Principles of Good Design
Following graphic design principles creates consistancy, visual harmony, and sets the appropriate mood for the message you're communicating.
Michael KerwinApril 6, 2026
